It has been a rough ride for retailers in the current economy and there have been a mixed bag of reports in recent days. Whilst some major companies’ sales statistics for the Christmas period showed increased sales compared to last year (although last year’s awful weather affecting sales so badly must be considered when making this comparison), others have not fared so well and certainly it appears that margins have been compromised across the board as retailers compete to win customers and sales.

It’s reasonable to assume that smaller independent companies might suffer in the wake of increased competition. The negotiating power that some of the larger competition holds ensures that their trade prices outstrip smaller companies who cannot buy in such bulk. However Heroes For Kids’ sales for the final quarter across all selling platforms (including the main website, Amazon, Play and Ebay) were up 26% on the last year. The Managing Director, Vanessa Fowler, stated:

“We were concerned in the run up to Christmas this year and cautious with our stock management. However we were pleased to see such an increase against last year’s sales figures for the same period. As our business is based entirely online, last year’s weather did not affect us so we can make this comparison on the assumption that conditions were very similar year on year.

We are entering 2012 on a positive note and have many plans for the year ahead. We are keen to expand but we will take care not move away from the basis that the business was built on as this would dilute the strong presence we have in the world of licensed goods. The business was developed in response to a niche we identified for character merchandise and we can still see a clear demand for the range of products we stock.

We have made several new partnerships with major licensors in the last couple of years and are excited about new prospects in discussion at the moment. We are always interested to hear from licensors and brand owners looking to generate a dedicated selling platform.”

Heroes For Kids
6th January 2012

The site caters for newborns to teens offering toys, bedroom accessories, party supplies & cake toppers, school bags & lunchboxes, books and more!

We have a highly experienced team who know our products back to front and are always on the end of a phone or email if you have any queries at all.  We pride ourselves on our customer service and we guarantee that a real person will answer your call (in office hours!) – no annoying ‘Press 1 for…’ options!

We stock all the popular character ranges from TV & film.  Heroes For Kids are proud to have been appointed to operate the official online stores for Miffy, Big & Small, and the Numberjacks and hope to have news of some other official stores soon!

So what can you expect from the blog?  Product reviews, tips on how to make your child’s party a success, money saving ways to theme a child’s bedroom in their favourite character and much much more!

 If there is anything you would like to hear about or if you have any ideas for us, please let us know as this is your Blog too.